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Commerce

Practical notes for commerce: what to build, what to ask, and what it takes.

What building for Karaikudi taught us about payments, trust and designing for the town you are actually in.

One phone, one login, no way for two staff to answer at once. Here is what verification for the WhatsApp Business Platform actually requires.

Last year's festival sale left some items unsold and others out of stock by day two. Your own store's numbers already say why.

Both let a buyer order without leaving WhatsApp. They are not the same thing, and the difference matters as you grow.

Once your orders outgrow you carrying parcels to the courier yourself, shipping needs to become part of your store, not an afterthought.

Cash on delivery brings buyers in, but every refused parcel costs you shipping both ways. A smarter limit fixes this.

If your whole catalogue lives in Instagram posts and WhatsApp chats, AI can turn those photos into a real, searchable product list.

A customer has asked why you are not on ONDC. Here is what it changes, what it does not, and how to tell if now is the right time.

Your shop lives inside Instagram DMs and comments right now. A store link takes it out of there, without you changing how you post.

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